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Sniffing Out Social Media Disinformation

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The raw, edgy nature of social media is part of its charm, and its value. As Cisco’s global threat analyst, I often look at my Twitter feed in the morning before I check mainstream media sites because it provides quick, frequently expert, irreverent analysis on breaking news. In fact, my own concerns about press freedom and objectivity stemming from concentration of mass media ownership arguably strengthens the case for a lively, unregulated social media space. It can serve as a fact checker and whistle blower on traditional news sources. In societies where news outlets may be closely monitored or controlled by the state, social media may provide the only online outlet for uncensored public opinion.

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